Audience - Class Work notes
User and Gratifications of Media
The main target audience fore the film-going and the new films that are released are generally 16-24 year old.
User and gratifications can be shown and remembers by using the acronym PIES.
Personal Identification
Information
Entertainment
Social interaction
These are all the reasons why people tend to view media and receive gratification from it. Personal identification means that when somebody is watching the media and can feel relevant and related to the information the the similarity to their even they remember and the information is in the form of the media.
Information is when people view the media just to gather information from the article or video, whatever the piece of information is from. Whether the information is the past present or the future the form of news can be displayed by a documentary or an article.
